PR/PROMOTION OUTLINE
Summer and Fall, 2006

Exhibits

 June 22-25    Town and Country Days             
            RLIA to exhibit on Friday, June 23, and Saturday, June 24
            Participate in parade on Saturday, 10:30 a.m.
                        RLIA Theme:  “Paddling Down Main Street”

 July 2   Aztalan Day            Sunday, 11:00 a.m.-3:00 p.m.

 July 15   Arts Demonstration Festival    Saturday, 10:00 a.m.-5:00 p.m. (tentative)

July 28-29   Relay for Life   Donate 2 t-shirts for raffle only.  (no display set-up)

August 19   Beach Bash   Daytime hours only (Good market for t-shirt sales)

October 1   Fall Festival of Color   9:00 a.m. 3:00 p.m.

Need volunteers to staff exhibit at all events (except relay)

Other Promotions and PR 
May-October   Farmers Market   4:00-8:00 p.m.  (t-shirt and membership sales)
            Johanna will manage this project but could use help on some weeks

Non-phosphorus lawn fertilizer promotion at exhibit opportunities. 
            Use a bag of 0-phosphorus with info flyer at display
                        (Johanna to ask L.M. Hardware to stock and issue $1 off coupon)

Design, print and send membership dues payment acknowledgement.
            Use t-shirt bridge scene on front of card and logo, text and address on back
                        (Milt to get printing quotes)

Prepare and send an RLIA newsletter in late July summarizing activities and promoting attendance at the August annual meeting.
            (Margy to draft text)